Alamo Drafthouse coming to Richardson
May 4, 2012
Alamo Drafthouse Cinemas is pleased to announce plans to open their first Dallas/Fort Worth area location at the Richardson Heights Shopping Center in Richardson, Texas. The landlord of the new Alamo Richardson location is HI-REIT out of Houston and their broker is SRS Real Estate Partners.
The Alamo Richardson location will be a state of the art location with seven screens. Each of the auditoriums will be equipped with high-tech 100 percent digital projection as well as excellent screen size to room ratio and amazing sound. In addition to the superior AV equipment, the layout of each screening room will eliminate the traditional front row, ensuring every seat in the house allows for a great viewing experience. Alamo Richardson will also feature a lounge offering an extensive menu of draft and bottled beers, wine, cocktails and food. The lounge will offer patrons an inviting place to socialize whether they are waiting for a movie or not.
Alamo Drafthouse signed a development agreement with Iced Tea With Lemon LLC that includes all of the Dallas/Fort Worth metroplex. Iced Tea With Lemon LLC has plans to pursue additional locations to expand the presence of Alamo Drafthouse Cinema within Dallas/Fort Worth metroplex.
“We are very excited to be bringing Alamo Drafthouse to the metroplex and to the City of Richardson. The City and the Richardson Heights neighborhood have been great supporters of this project and we can’t think of a better location for the first Alamo in DFW," says Bill c DiGaetano, COO of Iced Tea with Lemmon LLC.
"With the great sense of community within Richardson’s neighborhoods we plan to tweak our initial renderings to reflect the mid-century modern architecture so prevalent in the surrounding areas. Being an Austinite for 14 years and a huge Alamo fan it was important that we find an area where the theater could flourish. With the amount of ex University of Texas students, fans already familiar with the theater and the proximity to University of Texas Dallas this area is a natural place for Alamo to land. The ease of access from Central Expressway will allow fans from all over the metroplex to experience Alamo Drafthouse Richardson.”
The Alamo Drafthouse Cinemas provides a unique combination of theater and restaurant, showing first-run & independent films and special programming events with an extensive menu made from scratch in a state-of-the-art culinary kitchen. Customers order all food and drinks from servers who quietly attend to them throughout the movie. Customers are encouraged to arrive early to enjoy the pre-show entertainment. Instead of a barrage of advertising, a pre-show of rare (and often hilarious) clips are shown that change on a regular basis, often tailored specifically to the feature film.
Additionally, the Alamo Drafthouse protects the theater experience with a zero tolerance policy for people who disrupt the film with talking or texting. Last summer the Alamo Drafthouse was featured on global news for a viral “Don’t Talk” PSA that used a humorously misguided voicemail from an actual patron who was ejected for texting during the film.