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April 2005 Volume 2, Issue 4 This issue home | Action home | Chamber home Annual Business Directory To Premiere At June Expo The Richardson Business Directory has been a powerful marketing tool for Chamber members since 1987 when Brimer-Lane Communications developed the publication for the RCC. But the 2005-2006 edition which is slated to premiere at the Prime Time Business Expo in June will offer members even more bang for their buck. The purpose of the publication has always been to showcase RCC member businesses to multiple markets, said Deb R. Brimer, publisher of the Richardson Business Directory. By premiering this year's edition at Prime Time Business Expo, the immediate out-of-the box exposure of this event will provide each member with an even larger, more captive audience, which is all the more reason for members to advertise their businesses. Although the directory is mailed to all RCC members, about 80 percent of the publications are distributed in the broad marketplace to newcomers, new businesses, new members and relocation prospects. All members will be listed in the directory, Brimer said, but members who advertise get a free bold listing which has a value of around $150 and one of the most cost-effective mediums around for spreading the business message. Since prime space in the directory is limited and available on a first-come-first-serve basis, members are urged to reserve advertising space today by calling Fran Stepps at 972-288-7689, extension 2 or e-mailing fran@brimer-lane.com. Advertisers virtually make the Richardson Business Directory possible, and we're constantly striving for ways to expand advertising value. Brimer concluded. So when you call Fran Stepps, be sure to ask her about our special Gotcha Covered advertising bonus. |
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